"The Staples Experience" and Marketing for Lawyers
Staples, the mega office-supply store, sponsored a contest in 2004. Called “Invention Quest”, the winner received $25,000 and a license from Staples, which offered the winner’s clever invention under the Staples brand name. The winning invention was selected because Jevin Eagle, senior V.P. for Staples brands says.” We aren’t looking for general ideas, but specific ideas that are developed to the point where we can see the products advantages and why it is better than products currently on the market”.
The Rainmaker Institute – Attorney marketing by the nation’s largest law firm marketing provider specializing in small law firms, feels exactly the same way. The success of our legal marketing is based upon offering the best products and services including:
- Specific guidelines for business development for law firms
- Cutting-edge legal marketing strategies to create a successful law firm
- Customized law firm marketing seminars to meet individual firm’s needs
- More than 20 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members
- Proven legal marketing strategies to attract your Ideal Target Market
- Proven law firm marketing system for landing more and better clients
- Effective legal marketing tools and how to use them to your best advantage
- Tips on how to demonstrate your services – a crucial component of any successful marketing for lawyers
Since 1999, we have helped more than 6,000 attorneys create successful and sustainable law practices. We look forward to working with you in the near future.
Five Successful Law Firm Marketing Strategies to Attract First-Rate Prospects
Ask any lawyer which area of law firm marketing they find the most difficult and you are likely to hear the same answer – over and over again – “I can’t find good clients”. Business development for law firms can be challenging; learning how to attract the ‘right’ prospects can be especially challenging. If you don’t find a way to attract good prospects, then your legal marketing efforts stand little chance of succeeding.
The actions of marketing for attorneys are absolutely essential. “Who” you market to is just as important. You will want to develop a legal marketing plan that attracts only those clients which you can help and those who will be the most profitable to your law firm.
Five Proven Strategies to apply to your law firm marketing plan for attracting the best clients:
- Target your clients – You must identify your Ideal Target Market (ITM). Without completing this first step, your legal marketing strategies may be in vain.
- Demonstrate your service – Be clear and concise. Learn to bridge the language gap between you and your clients.
- Create a powerful audio logo – This is an extremely successful strategy to have in place when meeting with prospective profitable clients.
- Use effective marketing tools - When developing legal marketing materials, remember, this may be the first impression you make on prospective clients – make it a good one.
- Disqualify clients – Don’t be afraid to say ‘No” to a client; you’ll be doing you both a favor if you are not a good fit.
Attorneys who implement these crucial legal marketing strategies can rest assured they will be attracting only the most qualified clients.
Use these Proven Law Firm Marketing Strategies to Attract your Ideal Target Market
Successful business development for law firms requires a number of things; not the least important being gaining an intimate knowledge and understanding of the Ideal Target Market (ITM). This is a very important factor in implementing a strategic legal marketing plan. Some attorneys balk at the notion of spending the time required to identify their ITM. The amount of time spent getting to know your target audience will be more than worth the effort. In fact, not doing so can cause your firm to bypass valuable clients and to miss out on thousands of dollars in potential revenue.
Three Factors to Consider When Developing an Attorney Marketing Strategy to Attract ITM:
- When you choose a legal marketing strategy and incorporate it into your plan for ITM attraction, ask yourself the following: Does this strategy increase overall awareness about our firm; does it spell out who we are and what we have to offer?
- Will the law firm marketing strategy you choose convey a positive message? Will the ITM like who you are and what you offer?
- Will the strategy chosen increase your credibility, reliability and trustworthiness in the eyes of your ITM?
If you have answered “No” to any of these important questions, you might consider revamping the legal marketing techniques you are considering to attract your ITM.
We'll Bring the Rainmaker Retreat Directly to You - Own "Rainmaker Retreat Live" 6 CD Set
We eagerly anticipate the upcoming Rainmaker Retreat, which will be held at the Treasure Island Hotel in Las Vegas, Nevada, July 25-26, 2008. There is still space available and you may register online to participate in this two-day law firm marketing boot camp for attorneys. If you are unable to join us in Las Vegas, there is no reason to miss out on the invaluable legal marketing information we will be sharing with attorneys from around the country. Such information will consist of valuable law firm marketing tips to expand on your legal marketing campaign. If you can’t come to us and learn all there is to know about law firm marketing, then we will bring the Rainmaker Retreat to you.
You can own “Rainmaker Retreat Live” when you purchase the 6 audio compact disk set, which is accompanied by a downloadable PDF 70-page Marketing Manual. Experience the Rainmaker Retreat on your schedule, at your own pace. You will be inspired, motivated and provided information on attorney marketing with the guidance to make your practice all that you know it can be.
This live recording of our highly successful two-day law firm marketing seminar features speakers Stephen Fairley – CEO, and Travis Greenlee – President, of the Rainmaker Institute. Among the many things you will learn:
- More than 22 proven legal marketing strategies to attract more and better clients
- How to create powerful relationships with over 30 new Referral Sources in the next 90 days
- 5 Ways to automate your marketing for attorneys using technology and the internet
- 7 ways to find more clients fast and how to select the best ones for you
- 2 ways to promote your firm to 100,000 people for only $100
- 6 secrets top Rainmakers use to dominate their competition
Many of the most successful attorneys we know pop a CD into their CD-drive and listen to “Rainmaker Retreat Live” during their daily commute. Discover how you can build a successful law firm practice using the legal marketing strategies that you will learn on your drive!
