More Proven Law Marketing Strategies to Attract Your Ideal Target Market
There are a number of things you simply cannot know too much about; that certainly applies to learning legal marketing strategies to attract your Ideal Target Market (ITM). The more legal marketing techniques you are familiar with, the more you can use to attract the most qualified clients.
Many legal professionals skip this critical first step in their legal marketing plan and then wonder why they are not successful. It is simple to understand why they may fail; if you don’t know who you are most likely to sell to, how can you expect to sell anything? Some attorneys feel the process of identifying ITM is just too time-consuming. The process does not have to be overly time-consuming; not if you follow professional (proven successful) advice.
Utilize these law marketing strategies when setting out to attract your ITM:
- Don’t overlook the obvious; use referrals to your advantage. Ask existing clients, family, friends and business partners to refer potential clients whom they feel can benefit from your services.
- Develop and implement public presentations to reach your ITM. Legal marketing techniques which include conducting specific seminars/workshops will attract those companies or individuals who are interested in what you have to offer – your ITM.
- Become an expert about your own firm; use public relations to reach your ITM via news or magazine articles and through television interviews.
Employing these three critical law firm marketing strategies will attract the ITM which will lead you to profitable clients and to increased business development at a surprising rate.
WHAT YOU LEARN IN 'VEGAS' WON'T STAY IN 'VEGAS'!!
ATTEND OUR 2-DAY ‘BOOT CAMP’; FOCUSED ON LAW FIRM MARKETING FOR LAWYERS
I am excited to announce the date of our next Rainmaker Retreat: July 25-26, 2008! Come join us at the Treasure Island Hotel and prepare to take your law firm to the next level. Register today to reserve your space and begin to chart the course to an incredibly successful future.
This two-day, power-packed event has been designed to assist small law firms and solo practitioners to grow their practices through learning and implementing Rainmaker’s proven law firm marketing strategies. More than 6,000 attorneys are already employing our legal marketing techniques and reaping the benefits.
Among the many things you will take away from this event:
- Step-by-step guidance in finding the best, most strategic referral partners
- How to cut costs by eliminating ineffective law firm marketing strategies
- Create a ‘Master Plan’ to guide your firm’s growth
- How to focus your time, energy and dollars on the most effective marketing techniques designed specifically for small and solo law firms
- Five proven strategies to get more attention, command more respect and charge higher fees
- Leveraging the Internet to create the most “buzz”
- How to create a steady stream of new referrals
- Learn to set your firm apart from your competitors
Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these strategies into practice immediately. You will leave Las Vegas with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly-satisfying legal practice!
Featured Speakers - California's First Annual Small and Solo Law Firm Conference
Attendees at the Small and Solo Law Firm Conference were treated to a number of fine speakers; all specialists in California law and law firm marketing. The two-day event was held June 26-27, 2008 at the Los Angeles Convention Center.
The Conference, which was held in conjunction with the LACBA (Los Angeles Bar Association), offered more than twenty business development and legal marketing strategy sessions. Among the featured speakers were:
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John Bisnar shared strategies that he used to build one of the leading personal injury law firms in Southern California. Learn more about how John achieved his extraordinary success when you visit the Bisnar/Chase Law Firm’s website.
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Bob Brennan isa leading consumer attorney in Los Angeles and the California Spokesperson for the National Association of Consumer Attorneys. Brennan helped attendees to legal marketing strategies in which lawyers can build a network of referral sources from their everyday contacts. Bob’s practice specializes in identify theft and consumer fraud issues, such as lemon law. To learn more about Bob or his practice, kindly visit Brennan, Wiener & Associates’ website.
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Derrick Coleman is a highly-successful commercial litigation attorney with the firm Coleman Frost LLP in Santa Monica. Coleman instructed practitioners in how to transform their practices into profitable businesses by implementing proven law firm marketing strategies. Find out more about Derrick Coleman by visiting Coleman Frost LLP’s website.
The conference would not have been a success without co-sponsor, LACBA. The Los Angeles County Bar is one of the nation’s largest voluntary bars. With more than 25,000 members, over 100 committees and sections, and a score of public service projects, the association provides exceptional career resources for attorneys, an effective voice for the legal profession and vital services to the community.
Space constraints will not allow us to list all of our talented speakers; we do offer each of them our deepest thanks for their invaluable contributions.
A Successful Ground-Breaking Event For Legal Professionals
Excitement continues to build even after the First Annual Small Firm and Solo Conference was held. This ground-breaking event took place over 2 days (June 26-27, 2008) at the Los Angeles Convention center in Los Angeles, California. The conference was focused on providing small or solo law firms with the latest, most productive law firm marketing strategies.
Sponsored by the Los Angeles County Bar Association and The Rainmaker Institute, LLC – in conjunction with LegalTech – attendees learned from the best of the best about legal marketing. National law firm marketing experts, along with successful attorneys, provided specific guidelines to help legal professionals to find new clients and to build their firms into seven-figure practices.
I was honored to be a guest speaker at the conference.“This conference will help them (small and solo law firms) build their practice using proven, ethical strategies”. More than 6,000 attorneys have already implemented The Rainmaker Marketing System; reporting spectacular results that far exceeded their initial expectations.
Among the many topics discussed during the two-day event were: How to build a referral-based practice; how to use internet marketing and technology to your best advantage, the latest law trends, along with how attorneys can successfully use blogs and LinkedIn to find new clients.
For more detailed information on The Rainmaker Institute and its many offerings, please call 888.588.5891 or visit The Rainmaker Institute’s website.
Take Your Firm to the Next Level - Mark Your Calendars for Next Year
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The First Annual Small Firm and Solo Conference was held just a week ago in the city of Los Angeles, California. Held on June 26-27, 2008, at the Los Angeles Convention Center, lawyers from all over attended and gained a lot of knowledge in legal marketing.
Prominent California attorneys teamed up with nationally recognized law firm marketing experts to share the latest ideas, techniques and technology. Like all businesses dealing with the struggling economy, small and solo firms (actually, firms of all sizes) benefited greatly by getting a jump on the competition.
Sponsored by the Los Angeles County Bar Association and The Rainmaker Institute, LLC, in conjunction with LegalTech, the conference attracted attorneys from every corner of the United States. The two-day event was undoubtedly time well-spent for legal professionals, because they gained a great amount of law firm marketing strategies.
Topics discussed included: Building a referral-based practice, including how to generate more and better referrals and how to use internet technology to your best advantage for legal marketing. This, of course, is just the “tip of the iceberg” when it comes to the quality and quantity of diverse topics that were covered in detail at the conference.
The Rainmaker Institute, LLC, was proud to be among the sponsors and presenters at this important event. Already the nation’s largest and most successful law firm marketing company for small law firms, we are working with more than 6,000 attorneys – achieving amazing results!
To learn more about our proven marketing system or about any of our products or services, call 888.588.5891 or visit The Rainmaker Institute’s website.
Discover How to Join the Seven Figure Club-Register Now!
Attorneys from small and solo law firms in the State of California gathered at the First Annual Small Firm and Solo Conference, June 26-27, 2008 to learn more about law firm marketing. This first ever state conference was hosted by the Los Angeles County Bar Association and The Rainmaker Institute, LLC (in conjunction with LegalTech), and held at the Los Angeles Convention Center in Los Angeles, California. Los Angeles was chosen as the site of the first conference largely because there are more attorneys in California than in any other state. The national average is one attorney for every 300 people; in California it is one attorney for every 175 people. This conference provided an abundant amount of information in the area of marketing for lawyers. Legal professionals from across the country shared invaluable legal marketing strategies and keys to business development. The Rainmaker Institute, the country’s leading (and largest) marketing law firm has already worked with more than 6,000 attorneys. These attorneys, having implemented The Rainmaker Marketing System, have reported great success both in the amount of referrals generated and the quality of those referrals. Many firms are well on the path to joining the “seven figure club”. Conference attendees were exposed to cutting-edge ideas by many of the finest minds in the business. Highly successful attorneys and law firm marketing experts joined together to share the newest, boldest and best techniques. Aimed at aiding the small or solo law firm, firms of all sizes can certainly benefit from the expertise which will be on hand. Such expertise is John Bisnar JD, the founder of the Bisnar Chase law firm, one of the leading personal injury law firms in southern California. For more information on the The Rainmaker Marketing System, please call 888.588.5891 or visit The Rainmaker Institute’s website.
First Annual Small Firm and Solo Conference scheduled for State of California
The Los Angeles County Bar Association and The Rainmaker Institute, LLC, in conjunction with LegalTech, announce the First Annual Small Firm and Solo Conference in the State of California. At this 2 day law firm marketing event for small law firms, attorneys will learn from nationally recognized law firm marketing experts and prominent California attorneys who will teach them step-by-step strategies for finding new clients and building a seven figure law practice. This conference will be held on June 26-27, 2008 at the Los Angeles Convention center in Los Angeles, CA. Registration is now open at http://www,SmallandSoloLawConference.com
One of the Small Firm and Solo Conference presenters is Stephen Fairley, CEO of The Rainmaker Institute, the nation's largest law firm marketing company for small law firms. "There are more attorneys in California than any other state. The national average is 1 attorney for every 300 people, but here in California it's one attorney for every 175 people. A growing number of small law firms are struggling with the economy right now. This conference will help them build their practice using proven, ethical strategies,” says Fairley.
Some of the topics covered at this law firm marketing conference include:
• Building a referral-based practice
• Using internet marketing and technology
• Emerging Trends in Law
• How attorneys can use blogs and LinkedIn to find new clients
Registration is now open for the June 26-27 Small Firm and Solo Conference online at www.SmallandSoloLawConference.com or by calling 888-588-5891. Registrations received by Friday, May 30th receive a $200 early bird discount.
About the Los Angeles County Bar and The Rainmaker Institute, LLC
The Los Angeles County Bar is one of the nation’s largest voluntary bars. With more than 25,000 members, over 100 committees and sections, and a score of public service projects, the association provides exceptional career resources for attorneys, an effective voice for the legal profession and vital services to the community. For more information visit www.LACBA.org
The Rainmaker Institute, LLC is the nation’s largest strategic law firm marketing company specializing in helping small law firms. Over 6,000 attorneys have implemented their proven Rainmaker Marketing System. For more information, call 888-588-5891 or visit www.RainmakerRetreat.com
