"The Staples Experience" and Marketing for Lawyers
Staples, the mega office-supply store, sponsored a contest in 2004. Called “Invention Quest”, the winner received $25,000 and a license from Staples, which offered the winner’s clever invention under the Staples brand name. The winning invention was selected because Jevin Eagle, senior V.P. for Staples brands says.” We aren’t looking for general ideas, but specific ideas that are developed to the point where we can see the products advantages and why it is better than products currently on the market”.
The Rainmaker Institute – Attorney marketing by the nation’s largest law firm marketing provider specializing in small law firms, feels exactly the same way. The success of our legal marketing is based upon offering the best products and services including:
- Specific guidelines for business development for law firms
- Cutting-edge legal marketing strategies to create a successful law firm
- Customized law firm marketing seminars to meet individual firm’s needs
- More than 20 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members
- Proven legal marketing strategies to attract your Ideal Target Market
- Proven law firm marketing system for landing more and better clients
- Effective legal marketing tools and how to use them to your best advantage
- Tips on how to demonstrate your services – a crucial component of any successful marketing for lawyers
Since 1999, we have helped more than 6,000 attorneys create successful and sustainable law practices. We look forward to working with you in the near future.
More Proven Law Marketing Strategies to Attract Your Ideal Target Market
There are a number of things you simply cannot know too much about; that certainly applies to learning legal marketing strategies to attract your Ideal Target Market (ITM). The more legal marketing techniques you are familiar with, the more you can use to attract the most qualified clients.
Many legal professionals skip this critical first step in their legal marketing plan and then wonder why they are not successful. It is simple to understand why they may fail; if you don’t know who you are most likely to sell to, how can you expect to sell anything? Some attorneys feel the process of identifying ITM is just too time-consuming. The process does not have to be overly time-consuming; not if you follow professional (proven successful) advice.
Utilize these law marketing strategies when setting out to attract your ITM:
- Don’t overlook the obvious; use referrals to your advantage. Ask existing clients, family, friends and business partners to refer potential clients whom they feel can benefit from your services.
- Develop and implement public presentations to reach your ITM. Legal marketing techniques which include conducting specific seminars/workshops will attract those companies or individuals who are interested in what you have to offer – your ITM.
- Become an expert about your own firm; use public relations to reach your ITM via news or magazine articles and through television interviews.
Employing these three critical law firm marketing strategies will attract the ITM which will lead you to profitable clients and to increased business development at a surprising rate.
Five Successful Law Firm Marketing Strategies to Attract First-Rate Prospects
Ask any lawyer which area of law firm marketing they find the most difficult and you are likely to hear the same answer – over and over again – “I can’t find good clients”. Business development for law firms can be challenging; learning how to attract the ‘right’ prospects can be especially challenging. If you don’t find a way to attract good prospects, then your legal marketing efforts stand little chance of succeeding.
The actions of marketing for attorneys are absolutely essential. “Who” you market to is just as important. You will want to develop a legal marketing plan that attracts only those clients which you can help and those who will be the most profitable to your law firm.
Five Proven Strategies to apply to your law firm marketing plan for attracting the best clients:
- Target your clients – You must identify your Ideal Target Market (ITM). Without completing this first step, your legal marketing strategies may be in vain.
- Demonstrate your service – Be clear and concise. Learn to bridge the language gap between you and your clients.
- Create a powerful audio logo – This is an extremely successful strategy to have in place when meeting with prospective profitable clients.
- Use effective marketing tools - When developing legal marketing materials, remember, this may be the first impression you make on prospective clients – make it a good one.
- Disqualify clients – Don’t be afraid to say ‘No” to a client; you’ll be doing you both a favor if you are not a good fit.
Attorneys who implement these crucial legal marketing strategies can rest assured they will be attracting only the most qualified clients.
Use these Proven Law Firm Marketing Strategies to Attract your Ideal Target Market
Successful business development for law firms requires a number of things; not the least important being gaining an intimate knowledge and understanding of the Ideal Target Market (ITM). This is a very important factor in implementing a strategic legal marketing plan. Some attorneys balk at the notion of spending the time required to identify their ITM. The amount of time spent getting to know your target audience will be more than worth the effort. In fact, not doing so can cause your firm to bypass valuable clients and to miss out on thousands of dollars in potential revenue.
Three Factors to Consider When Developing an Attorney Marketing Strategy to Attract ITM:
- When you choose a legal marketing strategy and incorporate it into your plan for ITM attraction, ask yourself the following: Does this strategy increase overall awareness about our firm; does it spell out who we are and what we have to offer?
- Will the law firm marketing strategy you choose convey a positive message? Will the ITM like who you are and what you offer?
- Will the strategy chosen increase your credibility, reliability and trustworthiness in the eyes of your ITM?
If you have answered “No” to any of these important questions, you might consider revamping the legal marketing techniques you are considering to attract your ITM.
We'll Bring the Rainmaker Retreat Directly to You - Own "Rainmaker Retreat Live" 6 CD Set
We eagerly anticipate the upcoming Rainmaker Retreat, which will be held at the Treasure Island Hotel in Las Vegas, Nevada, July 25-26, 2008. There is still space available and you may register online to participate in this two-day marketing boot camp for attorneys. If you are unable to join us in Las Vegas, there is no reason to miss out on the invaluable information we will be sharing with attorneys from around the country. Such information will consist of valuable law firm marketing tips to expand on your legal marketing campaign. If you can’t come to us and learn all there is to know about law firm marketing, then we will bring the Rainmaker Retreat to you.
You can own “Rainmaker Retreat Live” when you purchase the 6 audio compact disk set, which is accompanied by a downloadable PDF 70-page Marketing Manual. Experience the Rainmaker Retreat on your schedule, at your own pace. You will be inspired, motivated and provided information on attorney marketing with the guidance to make your practice all that you know it can be.
This live recording of our highly successful two-day law firm marketing seminar features speakers Stephen Fairley – CEO, and Travis Greenlee – President, of the Rainmaker Institute. Among the many things you will learn:
- More than 22 proven strategies to attract more and better clients
- How to create powerful relationships with over 30 new Referral Sources in the next 90 days
- 5 Ways to automate your marketing using technology and the internet
- 7 ways to find more clients fast and how to select the best ones for you
- 2 ways to promote your firm to 100,000 people for only $100
- 6 secrets top Rainmakers use to dominate their competition
Many of the most successful attorneys we know pop a CD into their CD-drive and listen to “Rainmaker Retreat Live” during their daily commute. Discover how you can build a successful law firm practice using the legal marketing strategies that you will learn on your drive!
WHAT YOU LEARN IN 'VEGAS' WON'T STAY IN 'VEGAS'!!
ATTEND OUR 2-DAY ‘BOOT CAMP’; FOCUSED ON LAW FIRM MARKETING FOR LAWYERS
I am excited to announce the date of our next Rainmaker Retreat: July 25-26, 2008! Come join us at the Treasure Island Hotel and prepare to take your law firm to the next level. Register today to reserve your space and begin to chart the course to an incredibly successful future.
This two-day, power-packed event has been designed to assist small law firms and solo practitioners to grow their practices through learning and implementing Rainmaker’s proven law firm marketing strategies. More than 6,000 attorneys are already employing our legal marketing techniques and reaping the benefits.
Among the many things you will take away from this event:
- Step-by-step guidance in finding the best, most strategic referral partners
- How to cut costs by eliminating ineffective law firm marketing strategies
- Create a ‘Master Plan’ to guide your firm’s growth
- How to focus your time, energy and dollars on the most effective marketing techniques designed specifically for small and solo law firms
- Five proven strategies to get more attention, command more respect and charge higher fees
- Leveraging the Internet to create the most “buzz”
- How to create a steady stream of new referrals
- Learn to set your firm apart from your competitors
Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these strategies into practice immediately. You will leave Las Vegas with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly-satisfying legal practice!
Featured Speakers - California's First Annual Small and Solo Law Firm Conference
Attendees at the Small and Solo Law Firm Conference were treated to a number of fine speakers; all specialists in California law and law firm marketing. The two-day event was held June 26-27, 2008 at the Los Angeles Convention Center.
The Conference, which was held in conjunction with the LACBA (Los Angeles Bar Association), offered more than twenty business development and legal marketing strategy sessions. Among the featured speakers were:
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John Bisnar shared strategies that he used to build one of the leading personal injury law firms in Southern California. Learn more about how John achieved his extraordinary success when you visit the Bisnar/Chase Law Firm’s website.
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Bob Brennan isa leading consumer attorney in Los Angeles and the California Spokesperson for the National Association of Consumer Attorneys. Brennan helped attendees to legal marketing strategies in which lawyers can build a network of referral sources from their everyday contacts. Bob’s practice specializes in identify theft and consumer fraud issues, such as lemon law. To learn more about Bob or his practice, kindly visit Brennan, Wiener & Associates’ website.
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Derrick Coleman is a highly-successful commercial litigation attorney with the firm Coleman Frost LLP in Santa Monica. Coleman instructed practitioners in how to transform their practices into profitable businesses by implementing proven law firm marketing strategies. Find out more about Derrick Coleman by visiting Coleman Frost LLP’s website.
The conference would not have been a success without co-sponsor, LACBA. The Los Angeles County Bar is one of the nation’s largest voluntary bars. With more than 25,000 members, over 100 committees and sections, and a score of public service projects, the association provides exceptional career resources for attorneys, an effective voice for the legal profession and vital services to the community.
Space constraints will not allow us to list all of our talented speakers; we do offer each of them our deepest thanks for their invaluable contributions.
A Successful Ground-Breaking Event For Legal Professionals
Excitement continues to build even after the First Annual Small Firm and Solo Conference was held. This ground-breaking event took place over 2 days (June 26-27, 2008) at the Los Angeles Convention center in Los Angeles, California. The conference was focused on providing small or solo law firms with the latest, most productive law firm marketing strategies.
Sponsored by the Los Angeles County Bar Association and The Rainmaker Institute, LLC – in conjunction with LegalTech – attendees learned from the best of the best about legal marketing. National law firm marketing experts, along with successful attorneys, provided specific guidelines to help legal professionals to find new clients and to build their firms into seven-figure practices.
I was honored to be a guest speaker at the conference.“This conference will help them (small and solo law firms) build their practice using proven, ethical strategies”. More than 6,000 attorneys have already implemented The Rainmaker Marketing System; reporting spectacular results that far exceeded their initial expectations.
Among the many topics discussed during the two-day event were: How to build a referral-based practice; how to use internet marketing and technology to your best advantage, the latest law trends, along with how attorneys can successfully use blogs and LinkedIn to find new clients.
For more detailed information on The Rainmaker Institute and its many offerings, please call 888.588.5891 or visit The Rainmaker Institute’s website.
Take Your Firm to the Next Level - Mark Your Calendars for Next Year
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The First Annual Small Firm and Solo Conference was held just a week ago in the city of Los Angeles, California. Held on June 26-27, 2008, at the Los Angeles Convention Center, lawyers from all over attended and gained a lot of knowledge in legal marketing.
Prominent California attorneys teamed up with nationally recognized law firm marketing experts to share the latest ideas, techniques and technology. Like all businesses dealing with the struggling economy, small and solo firms (actually, firms of all sizes) benefited greatly by getting a jump on the competition.
Sponsored by the Los Angeles County Bar Association and The Rainmaker Institute, LLC, in conjunction with LegalTech, the conference attracted attorneys from every corner of the United States. The two-day event was undoubtedly time well-spent for legal professionals, because they gained a great amount of law firm marketing strategies.
Topics discussed included: Building a referral-based practice, including how to generate more and better referrals and how to use internet technology to your best advantage for legal marketing. This, of course, is just the “tip of the iceberg” when it comes to the quality and quantity of diverse topics that were covered in detail at the conference.
The Rainmaker Institute, LLC, was proud to be among the sponsors and presenters at this important event. Already the nation’s largest and most successful law firm marketing company for small law firms, we are working with more than 6,000 attorneys – achieving amazing results!
To learn more about our proven marketing system or about any of our products or services, call 888.588.5891 or visit The Rainmaker Institute’s website.
Discover How to Join the Seven Figure Club-Register Now!
Attorneys from small and solo law firms in the State of California gathered at the First Annual Small Firm and Solo Conference, June 26-27, 2008 to learn more about law firm marketing. This first ever state conference was hosted by the Los Angeles County Bar Association and The Rainmaker Institute, LLC (in conjunction with LegalTech), and held at the Los Angeles Convention Center in Los Angeles, California. Los Angeles was chosen as the site of the first conference largely because there are more attorneys in California than in any other state. The national average is one attorney for every 300 people; in California it is one attorney for every 175 people. This conference provided an abundant amount of information in the area of marketing for lawyers. Legal professionals from across the country shared invaluable legal marketing strategies and keys to business development. The Rainmaker Institute, the country’s leading (and largest) marketing law firm has already worked with more than 6,000 attorneys. These attorneys, having implemented The Rainmaker Marketing System, have reported great success both in the amount of referrals generated and the quality of those referrals. Many firms are well on the path to joining the “seven figure club”. Conference attendees were exposed to cutting-edge ideas by many of the finest minds in the business. Highly successful attorneys and law firm marketing experts joined together to share the newest, boldest and best techniques. Aimed at aiding the small or solo law firm, firms of all sizes can certainly benefit from the expertise which will be on hand. Such expertise is John Bisnar JD, the founder of the Bisnar Chase law firm, one of the leading personal injury law firms in southern California. For more information on the The Rainmaker Marketing System, please call 888.588.5891 or visit The Rainmaker Institute’s website.
First Annual Small Firm and Solo Conference scheduled for State of California
The Los Angeles County Bar Association and The Rainmaker Institute, LLC, in conjunction with LegalTech, announce the First Annual Small Firm and Solo Conference in the State of California. At this 2 day law firm marketing event for small law firms, attorneys will learn from nationally recognized law firm marketing experts and prominent California attorneys who will teach them step-by-step strategies for finding new clients and building a seven figure law practice. This conference will be held on June 26-27, 2008 at the Los Angeles Convention center in Los Angeles, CA. Registration is now open at http://www,SmallandSoloLawConference.com
One of the Small Firm and Solo Conference presenters is Stephen Fairley, CEO of The Rainmaker Institute, the nation's largest law firm marketing company for small law firms. "There are more attorneys in California than any other state. The national average is 1 attorney for every 300 people, but here in California it's one attorney for every 175 people. A growing number of small law firms are struggling with the economy right now. This conference will help them build their practice using proven, ethical strategies,” says Fairley.
Some of the topics covered at this law firm marketing conference include:
• Building a referral-based practice
• Using internet marketing and technology
• Emerging Trends in Law
• How attorneys can use blogs and LinkedIn to find new clients
Registration is now open for the June 26-27 Small Firm and Solo Conference online at www.SmallandSoloLawConference.com or by calling 888-588-5891. Registrations received by Friday, May 30th receive a $200 early bird discount.
About the Los Angeles County Bar and The Rainmaker Institute, LLC
The Los Angeles County Bar is one of the nation’s largest voluntary bars. With more than 25,000 members, over 100 committees and sections, and a score of public service projects, the association provides exceptional career resources for attorneys, an effective voice for the legal profession and vital services to the community. For more information visit www.LACBA.org
The Rainmaker Institute, LLC is the nation’s largest strategic law firm marketing company specializing in helping small law firms. Over 6,000 attorneys have implemented their proven Rainmaker Marketing System. For more information, call 888-588-5891 or visit www.RainmakerRetreat.com
Articles are an Essential Strategy for your Law Firm Marketing Plan
One of the most common questions we receive from attorneys is “How do I build my expert status and presence of my law firm on the internet?”
An essential strategy to add to a law firm marketing plan is writing and submitting articles online. By submitting articles online, you and your law firm benefit in many ways:
• Your articles will be syndicated across the internet and published on numerous websites within a short time.
• You increase the visibility and credibility of you and your law firm.
• You drive prospects to your website.
Writing and submitting articles is simple, cost effective and one of best online marketing strategies on the internet.
Here are some tips to help you achieve the best results:
• Write for a specific audience. Keep in mind your Ideal Target Market and write the article for them—not for other attorneys. Make it practical, interesting, tell a story, use an example, make it personal as if you were speaking directly to them. Never use legal jargon unless you explain it.
• Have an angle. Don’t write up a generic article that spouts the same old advice. Spend a little time tweaking it so that you really have something to say.
• Keep it short. Your article should not be more than 2 pages single spaced. If it is longer than that, divide it into 2 articles. Remember, people don’t read online, they scan. Use plenty of bullet points, clearly differentiate sections, and keep your paragraphs short (no more than 10 lines).
• Tell, don’t sell. Focus your article on informing and educating your reader about a specific topic. Don’t focus on ‘selling’ your services.
• Give people a reason to contact you. Offer them a special report or 5 more steps or something else that will give them an incentive to visit your website and contact you.
For additional tips and a list of websites to submit your articles to, email us at article@todaysleadership.com and request the “Articles List Report”
Learn additional effective online marketing strategies for your law firm marketing plan in the Virtual Rainmaker Program. Visit our website at www.VirtualRainmaker.com.
