The Rainmaker Institute Launches Business Development for Law Firms Magazine "The Rainmaker Advisor"
The Rainmaker Institute is delighted to announce the launch of its inaugural issue of The Rainmaker Advisor magazine. This revolutionary, one-of-a- kind legal marketing manual will be unveiled at the Los Angeles LegalTech Trade Show. The Rainmaker Advisor will provide insightful Power Principles for marketing Small and Solo Law Practices.
Each issue will feature a specific law firm marketing theme. The principles readers will uncover in this quality print magazine will be practical techniques of proven value with wide applicability. These attorney marketing techniques can be used successfully by the Solo Practitioner, or the Small Law practice.
Articles in the first issue will include:
Feature Article: “4 Secret Strategies of Law Firm Marketing: How Top Attorneys Use These Hidden Practices to Fill Their Law Practice
Seven Steps for Using LinkedIn.com as a Business Development Magnet
Chip is CEO of Network2Networth and a Business Development expert who works exclusively with seasoned professionals to leverage their existing relationships and catapult them into the business they truly want. This article provides beneficial techniques that attorneys can follow. Attorneys should implement these tips in their legal marketing plan.
Each and every issue will contain tips, techniques and insights (as well as disclosures of closely guarded secrets) of law firm marketing strategies. The magazine will provide many resources you can access online, as well as on some bonus CD/DVD’s, which will be made available – as well as a host of other bonuses. Click here to sign up for your free copy today!
Las Vegas Rainmaker Retreat Exceeds Expectations!
Our latest Rainmaker Retreat has just ended; yet, the positive feedback is already coming in from around the country. Attended by solo and small law firm practitioners, we are pleased to report that attendance surpassed even our highest expectations.
As word spreads about the incredible Rainmaker Retreat and our Rainmaker Legal Marketing System, the larger our seminars have become – and we could not be more pleased.
The attendees at Treasure Island Hotel, Las Vegas, NE, this past weekend (July 25-26) all had a couple of things in common:
- They came with expectations of learning how to take legal marketing to the next level
- They left with specific guidelines and tips instructing them how to do just that and so much more!
Law firm marketing seminars included:
- Developing, Marketing and Hosting Public and Private Seminars
- Creating Low Cost Information Products to Promote your Firm
- Passive vs. Active Legal Marketing
- Creating a Profile of Your Ideal Target Market
- Legal Marketing to Current and Former Clients
- Generating Repeat Business
- Training your Staff to Manage your Legal Marketing Campaigns
Every legal marketing session included built-in Action Steps and Action Groups which enabled attendees to put these strategies and techniques into practice. Just two days after the end of our latest Rainmaker Retreat, we are being bombarded with emails and phone calls from attendees who are already using these successful strategies and are eager to put more of them into action.
FREE 60-Minute Audio Recording & Workbook: The Virtual Rainmaker Legal Marketing System
The Rainmaker Institute, the Nation’s Largest Law Firm Marketing Provider, is pleased to offer you the opportunity to experience The Virtual Rainmaker Legal Marketing System, ($97 Value) at absolutely no cost to you. If you are one of the many small or solo law practitioners ready to take your law firm’s marketing to a higher level, this is an opportunity you simply cannot afford to pass-up.
Attorneys are working harder and the legal profession is evolving more rapidly than ever before. Technology, a surge in competition and consumerism are making it more and more difficult for firms like yours to prosper. Over the past decade it has become significantly more difficult for law firms of all sizes to find and keep new clients. As an industry, we must face the facts; old law firm marketing techniques are no longer doing the job. Basically, you have two choices:
- Take action and re-engineer your practice
OR
- Ignore the facts and risk your future
Small and solo law practitioners, who want to leverage technology to automate and simplify their practices – while increasing their bottom line, will find the help they are looking for in The Virtual Rainmaker Legal Marketing System. More than 6,000 attorneys across the country are already using these proven law firm marketing techniques and are achieving far more than they ever dreamed was possible. If you are ready to learn how to land more and better clients and create a financially successful and personally satisfying legal practice, you are ready to take advantage of this amazing offer. Simply click here to receive your FREE 60-Minute Audio Recording and Workbook of this power-packed expert training session.
Join us In Las Vegas - July 25-26 at our Rainmaker Retreat
If you have not registered yet for our two-day legal marketing “boot-camp”, there is still time to do so. Join law firm marketing experts and your fellow attorneys for our Rainmaker Retreat – which will be held at the Treasure Island Hotel.
If you are struggling to build your legal practice or want to learn a proven law firm marketing system, you owe it to yourself to attend the Rainmaker Retreat. More than 6,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients fast by applying our Rainmaker System.
This is what attendees of the Retreat have had to say:
“It has taken me 30 years of trial & error to learn many of the techniques that I learned in 1 evening! This is an incredibly focused and practical seminar.”
—Michael Pfiefer, Esq,. Managing Partner (Santa Ana, CA)
“This program presents a clear and compelling path to legal marketing success. These tips on "making rain" will leave you needing an umbrella wherever you go!”
—Jonathan Pink, JD, Partner (Costa Mesa, CA)
These are just a few of the things you will learn:
- 5 Proven Legal Marketing Strategies to Get More Attention, Command More Respect and Charge Higher Fees
- How to Ethically Position Yourself as a Specialist in your Area
- How to Avoid the Most Deadly Mistake Attorneys Make in Law Firm Marketing
Don’t miss out on the opportunity to put your firm on the path to greater success; register today to reserve your place at the Rainmaker Retreat.
"The Staples Experience" and Marketing for Lawyers
Staples, the mega office-supply store, sponsored a contest in 2004. Called “Invention Quest”, the winner received $25,000 and a license from Staples, which offered the winner’s clever invention under the Staples brand name. The winning invention was selected because Jevin Eagle, senior V.P. for Staples brands says.” We aren’t looking for general ideas, but specific ideas that are developed to the point where we can see the products advantages and why it is better than products currently on the market”.
The Rainmaker Institute – Attorney marketing by the nation’s largest law firm marketing provider specializing in small law firms, feels exactly the same way. The success of our legal marketing is based upon offering the best products and services including:
- Specific guidelines for business development for law firms
- Cutting-edge legal marketing strategies to create a successful law firm
- Customized law firm marketing seminars to meet individual firm’s needs
- More than 20 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members
- Proven legal marketing strategies to attract your Ideal Target Market
- Proven law firm marketing system for landing more and better clients
- Effective legal marketing tools and how to use them to your best advantage
- Tips on how to demonstrate your services – a crucial component of any successful marketing for lawyers
Since 1999, we have helped more than 6,000 attorneys create successful and sustainable law practices. We look forward to working with you in the near future.
More Proven Law Marketing Strategies to Attract Your Ideal Target Market
There are a number of things you simply cannot know too much about; that certainly applies to learning legal marketing strategies to attract your Ideal Target Market (ITM). The more legal marketing techniques you are familiar with, the more you can use to attract the most qualified clients.
Many legal professionals skip this critical first step in their legal marketing plan and then wonder why they are not successful. It is simple to understand why they may fail; if you don’t know who you are most likely to sell to, how can you expect to sell anything? Some attorneys feel the process of identifying ITM is just too time-consuming. The process does not have to be overly time-consuming; not if you follow professional (proven successful) advice.
Utilize these law marketing strategies when setting out to attract your ITM:
- Don’t overlook the obvious; use referrals to your advantage. Ask existing clients, family, friends and business partners to refer potential clients whom they feel can benefit from your services.
- Develop and implement public presentations to reach your ITM. Legal marketing techniques which include conducting specific seminars/workshops will attract those companies or individuals who are interested in what you have to offer – your ITM.
- Become an expert about your own firm; use public relations to reach your ITM via news or magazine articles and through television interviews.
Employing these three critical law firm marketing strategies will attract the ITM which will lead you to profitable clients and to increased business development at a surprising rate.
Five Successful Law Firm Marketing Strategies to Attract First-Rate Prospects
Ask any lawyer which area of law firm marketing they find the most difficult and you are likely to hear the same answer – over and over again – “I can’t find good clients”. Business development for law firms can be challenging; learning how to attract the ‘right’ prospects can be especially challenging. If you don’t find a way to attract good prospects, then your legal marketing efforts stand little chance of succeeding.
The actions of marketing for attorneys are absolutely essential. “Who” you market to is just as important. You will want to develop a legal marketing plan that attracts only those clients which you can help and those who will be the most profitable to your law firm.
Five Proven Strategies to apply to your law firm marketing plan for attracting the best clients:
- Target your clients – You must identify your Ideal Target Market (ITM). Without completing this first step, your legal marketing strategies may be in vain.
- Demonstrate your service – Be clear and concise. Learn to bridge the language gap between you and your clients.
- Create a powerful audio logo – This is an extremely successful strategy to have in place when meeting with prospective profitable clients.
- Use effective marketing tools - When developing legal marketing materials, remember, this may be the first impression you make on prospective clients – make it a good one.
- Disqualify clients – Don’t be afraid to say ‘No” to a client; you’ll be doing you both a favor if you are not a good fit.
Attorneys who implement these crucial legal marketing strategies can rest assured they will be attracting only the most qualified clients.
Use these Proven Law Firm Marketing Strategies to Attract your Ideal Target Market
Successful business development for law firms requires a number of things; not the least important being gaining an intimate knowledge and understanding of the Ideal Target Market (ITM). This is a very important factor in implementing a strategic legal marketing plan. Some attorneys balk at the notion of spending the time required to identify their ITM. The amount of time spent getting to know your target audience will be more than worth the effort. In fact, not doing so can cause your firm to bypass valuable clients and to miss out on thousands of dollars in potential revenue.
Three Factors to Consider When Developing an Attorney Marketing Strategy to Attract ITM:
- When you choose a legal marketing strategy and incorporate it into your plan for ITM attraction, ask yourself the following: Does this strategy increase overall awareness about our firm; does it spell out who we are and what we have to offer?
- Will the law firm marketing strategy you choose convey a positive message? Will the ITM like who you are and what you offer?
- Will the strategy chosen increase your credibility, reliability and trustworthiness in the eyes of your ITM?
If you have answered “No” to any of these important questions, you might consider revamping the legal marketing techniques you are considering to attract your ITM.
We'll Bring the Rainmaker Retreat Directly to You - Own "Rainmaker Retreat Live" 6 CD Set
We eagerly anticipate the upcoming Rainmaker Retreat, which will be held at the Treasure Island Hotel in Las Vegas, Nevada, July 25-26, 2008. There is still space available and you may register online to participate in this two-day law firm marketing boot camp for attorneys. If you are unable to join us in Las Vegas, there is no reason to miss out on the invaluable legal marketing information we will be sharing with attorneys from around the country. Such information will consist of valuable law firm marketing tips to expand on your legal marketing campaign. If you can’t come to us and learn all there is to know about law firm marketing, then we will bring the Rainmaker Retreat to you.
You can own “Rainmaker Retreat Live” when you purchase the 6 audio compact disk set, which is accompanied by a downloadable PDF 70-page Marketing Manual. Experience the Rainmaker Retreat on your schedule, at your own pace. You will be inspired, motivated and provided information on attorney marketing with the guidance to make your practice all that you know it can be.
This live recording of our highly successful two-day law firm marketing seminar features speakers Stephen Fairley – CEO, and Travis Greenlee – President, of the Rainmaker Institute. Among the many things you will learn:
- More than 22 proven legal marketing strategies to attract more and better clients
- How to create powerful relationships with over 30 new Referral Sources in the next 90 days
- 5 Ways to automate your marketing for attorneys using technology and the internet
- 7 ways to find more clients fast and how to select the best ones for you
- 2 ways to promote your firm to 100,000 people for only $100
- 6 secrets top Rainmakers use to dominate their competition
Many of the most successful attorneys we know pop a CD into their CD-drive and listen to “Rainmaker Retreat Live” during their daily commute. Discover how you can build a successful law firm practice using the legal marketing strategies that you will learn on your drive!
WHAT YOU LEARN IN 'VEGAS' WON'T STAY IN 'VEGAS'!!
ATTEND OUR 2-DAY ‘BOOT CAMP’; FOCUSED ON LAW FIRM MARKETING FOR LAWYERS
I am excited to announce the date of our next Rainmaker Retreat: July 25-26, 2008! Come join us at the Treasure Island Hotel and prepare to take your law firm to the next level. Register today to reserve your space and begin to chart the course to an incredibly successful future.
This two-day, power-packed event has been designed to assist small law firms and solo practitioners to grow their practices through learning and implementing Rainmaker’s proven law firm marketing strategies. More than 6,000 attorneys are already employing our legal marketing techniques and reaping the benefits.
Among the many things you will take away from this event:
- Step-by-step guidance in finding the best, most strategic referral partners
- How to cut costs by eliminating ineffective law firm marketing strategies
- Create a ‘Master Plan’ to guide your firm’s growth through marketing for lawyers
- How to focus your time, energy and dollars on the most law firm effective marketing techniques designed specifically for small and solo law firms
- Five proven strategies to get more attention, command more respect and charge higher fees
- Leveraging the Internet to create the most “buzz” on marketing for attorneys
- How to create a steady stream of new referrals by marketing for lawyers
- Learn to set your firm apart from your competitors
Each day is filled with sessions (with built-in Action Steps and Action Groups) to guide you in putting these strategies into practice immediately. You will leave Las Vegas with a specific plan – uniquely suited to you and your firm – that will help you to create a successful and highly-satisfying legal practice!
