More Proven Law Marketing Strategies to Attract Your Ideal Target Market
There are a number of things you simply cannot know too much about; that certainly applies to learning legal marketing strategies to attract your Ideal Target Market (ITM). The more legal marketing techniques you are familiar with, the more you can use to attract the most qualified clients.
Many legal professionals skip this critical first step in their legal marketing plan and then wonder why they are not successful. It is simple to understand why they may fail; if you don’t know who you are most likely to sell to, how can you expect to sell anything? Some attorneys feel the process of identifying ITM is just too time-consuming. The process does not have to be overly time-consuming; not if you follow professional (proven successful) advice.
Utilize these law marketing strategies when setting out to attract your ITM:
- Don’t overlook the obvious; use referrals to your advantage. Ask existing clients, family, friends and business partners to refer potential clients whom they feel can benefit from your services.
- Develop and implement public presentations to reach your ITM. Legal marketing techniques which include conducting specific seminars/workshops will attract those companies or individuals who are interested in what you have to offer – your ITM.
- Become an expert about your own firm; use public relations to reach your ITM via news or magazine articles and through television interviews.
Employing these three critical law firm marketing strategies will attract the ITM which will lead you to profitable clients and to increased business development at a surprising rate.
Articles are an Essential Strategy for your Law Firm Marketing Plan
One of the most common questions we receive from attorneys is “How do I build my expert status and presence of my law firm on the internet?”
An essential strategy to add to a law firm marketing plan is writing and submitting articles online. By submitting articles online, you and your law firm benefit in many ways:
• Your articles will be syndicated across the internet and published on numerous websites within a short time.
• You increase the visibility and credibility of you and your law firm.
• You drive prospects to your website.
Writing and submitting articles is simple, cost effective and one of best online marketing strategies on the internet.
Here are some tips to help you achieve the best results:
• Write for a specific audience. Keep in mind your Ideal Target Market and write the article for them—not for other attorneys. Make it practical, interesting, tell a story, use an example, make it personal as if you were speaking directly to them. Never use legal jargon unless you explain it.
• Have an angle. Don’t write up a generic article that spouts the same old advice. Spend a little time tweaking it so that you really have something to say.
• Keep it short. Your article should not be more than 2 pages single spaced. If it is longer than that, divide it into 2 articles. Remember, people don’t read online, they scan. Use plenty of bullet points, clearly differentiate sections, and keep your paragraphs short (no more than 10 lines).
• Tell, don’t sell. Focus your article on informing and educating your reader about a specific topic. Don’t focus on ‘selling’ your services.
• Give people a reason to contact you. Offer them a special report or 5 more steps or something else that will give them an incentive to visit your website and contact you.
For additional tips and a list of websites to submit your articles to, email us at article@todaysleadership.com and request the “Articles List Report”
Learn additional effective online marketing strategies for your law firm marketing plan in the Virtual Rainmaker Program. Visit our website at www.VirtualRainmaker.com.
