The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Recently, I wrote about the opportunity weblogs (blogs) present for lawyers and law firm internet marketing. Out of approximately 133 MILLION blogs Technorati (the No. 1 blog search engine) indexes, only 2,200 are written by lawyers.

The reasons for the scarcity of legal blogs matters little. Certainly, all attorneys and law firms, who understand the importance of law firm internet marketing in the Internet age, find themselves making tough choices.  They must decide how they will invest their time and money for the best possible gain, while continuing to practice law.

Law firm internet marketing has a void, and legal blogs could be worth considering as part of your business growth strategy.

With little competition and prospects made up of potential clients, thought leaders and referral sources are hungry for the information about your particular niche of the law. Blogs are a low cost, low risk, high-return choice in law firm internet marketing.

As proof that there are compelling blogs being produced, read and commented on regularly, below are a couple of favorites to check out:

• The Legal Underground is one of the highest traffic-producing blog sites out there
• MyShingle.com written by Carolyn Elefant for small and solo law firms
• Lexblog.com specialized in creating high end blogs for law firms. They did a great job creating this blog!
• Favorites from the Legal Underground Archives An eclectic collection of reader and blogger favorites, this collection illustrates the range of topics that are of interest to readers – more importantly, that pull readers into a dialogue (a key to law firm internet marketing).

As you consider whether weblogs should be a key component of your law firm’s internet marketing strategy, review the blogs above. Happy blogging.