The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Facebook, Friendster, and MySpace aren't just for high school or college students these days. As a matter of fact, social networking sites have grown in popularity among corporate organizations and industries. When it comes to legal marketing, finding the best way to deliver a message is essential. Legal marketing involves reaching out to communities and all age groups. It is not the time to practice exclusivity.

A recent law firm marketing article published benefits provided by social networking websites and compares the difference in benefits between legal marketing websites for lawyers only and those are that are open to different interests and age groups. One website, called Legal OnRamp provides a vast range of services and content for legal professionals. The only problem is that membership is by invitation only. Users who log on to this website may request an invitation, where legal marketing for corporate lawyers, law students and educators, and professional resources are available.

However, it also benefits legal marketing teams to take advantage of more common social networking websites, including LinkedIn. With more than 20 million professionals, LinkedIn connects networks of people involved in like industries. The benefits of doing so enhances visibility, and encourages real socializing that spreads word of mouth faster than legal marketing teams could possibly imagine. Cross platforms utilized by legal marketing teams ensure productive networking for lawyers, law firms, and consumers. Bottom line: don't underestimate the power of social networking websites in legal marketing strategies.