Learn How to Turn Contacts Into Contracts at Free Webinar on Nov. 18

Successful rainmakers have certain characteristics and habits in common that propel them to higher levels of success. As Booker T. Washington famously said, “Success always leaves footprints!”

Join me and KLA Marketing Associates Principal Kimberly Alford Rice for the free Top 10 Habits of Successful Rainmakers: Turning Contacts Into Contracts webinar on Tuesday, November 18 at 2 p.m.ET/11 a.m. PT.

We will examine the characteristics of top Rainmaker attorneys—lawyers who consistently bring in the big files and the big clients—so you can learn from and adapt these qualities to your personal marketing approach.

We will explore how these characteristics manifest themselves as key behaviors and specific actions that can propel your practice to higher heights. Understanding how to implement these proven, actionable steps on a consistent basis will distinguish you from your competitors and add to your top line revenues!

If you’re currently seeing lower revenues or struggling to land bigger and better clients on a consistent basis, then you absolutely cannot afford to miss this compelling webinar.

Join us and learn:

  • How to devise a dynamic and highly effective marketing action plan, and actually implement it!
  • The imperative of stepping up your communications with clients and contacts
  • Cost effective techniques for staying in touch with referral sources, clients, and contacts.
  • Techniques for leveraging social media marketing tools without being time intrusive.
  • The secret sauce to marketing success – it works every time!
  • Tips for turning contacts into contracts

Kimberly is founder of the Women in the Law Rainmaker Forum and a nationally recognized legal marketing executive who works side-by-side with lawyers across the country, employing proven strategies to guide them to realize the career of their dreams and generate record-setting profits. A legal marketing authority, Kimberly is Editor-in-Chief of ALM’s Marketing the Law Firm, a national monthly newsletter for AmLaw 100/200 lawyers and legal marketers, and speaks and publishes broadly on a wide range of topics relevant to lawyers in private practice today. 

Register online now for the Top 10 Habits of Successful Rainmakers: Turning Contacts Into Contracts free webinar on Tuesday, November 18 at 2 p.m.ET/11 a.m. PT.  If the time doesn’t work for you, register anyway to receive a free recording of the webinar that you can watch at your convenience.

Use These Tips for More & Better Referrals and Testimonials

I have found that there are four primary reasons attorneys don’t get more and better referrals:

1. Lack of client education. It’s your responsibility to properly educate clients and referral sources about what you do, who you can help, and what makes a good referral for you. Take 10 minutes and write down everything you know about your perfect client. Then practice describing who that person or company is to a colleague you trust will give you honest feedback.

2. Lack of client communication. Telling people once who your perfect client is not sufficient! You must remind them at least 4-6 times every year. The best way to do this is by sending them a monthly newsletter. You never know when a potential referral might come in to their office so it is up to you to stay at the top of their mind.

3. Lack of request. Do not assume people know you want more referrals. You need to ask directly for them. Here’s a way many of our clients have used: any time a client or referral source says “thank you” respond with, “One of the best ways you can thank me is by sending us a referral and here is what a good referral looks like…”

4. Lack of reciprocation. To receive referrals on a regular basis you must be willing to give them out. Actively look for ways to send referrals to the professionals you most want referrals from.

When it comes to indirect referrals, or testimonials, many attorneys struggle with asking for these.  However, you can eliminate the stress of acquiring testimonials if you make it part of your process.

It depends on your practice area, but timing can be very important. For example, if you are a personal injury attorney, you might want to ask for the testimonial when your client comes in to pick up their settlement check. This is when the client will be the happiest. The case has been closed and they are getting a check.

If you’re an estate planning attorney ask when the client comes in to finalize their estate plan. If you’re a commercial litigation attorney ask right after you get a motion to dismiss the lawsuit filed against your client.

If you practice in other areas of the law, find a good time when your client is pleased with your work. That’s the optimal time to ask!

You also need to make it easy for people to give you a testimonial. Let your client know why a testimonial is important for you. Make it part of your process, like an exit interview. Guide the prospect with questions so you can get strong testimonials. Position the testimonials as “before” and “after” scenarios—this is what my life was like before I hired this attorney, here is what they did for me, and here is what it’s like now. These are powerful!

Also, if you squirm at just the thought of asking for a testimonial, then don’t be the one to ask. Have your administrative assistant or paralegal do the asking as part of your closing-the-case process. By the way, written testimonials are good, but video testimonials are way better and more believable to consumers.

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FREE Report on Building Relationships With Strategic Referral Sources

When it comes to the different kind of leads that attorneys can generate for new business, referrals are the gold standard.  They come to you pre-qualified and ready to “buy” from a source they trust – and with a trust transference to you that is built-in.

If you do nothing else with your law firm marketing this year, make it a priority to cultivate more referral sources.  Cultivating referral sources is low-cost and high-reward, and should be at the top of your list when it comes to new business development for your law firm.

This new free report by national law firm marketing expert Stephen Fairley can get you started.

Here’s what you’ll discover when you read this report:

  • How to identify the referral sources who have relationships with the people you want as clients.
  • How to start the relationship
  • How to build a referral network
  • How to make your referral network successful
  • …And much, much more!

Click on this link now to get your free report on Building Relationships With Strategic Referral Sources.

How to Deal with Prospects That Shop You on Price

When attorneys come to me complaining of being shopped on price I tell them three things:

1. Only 15 percent of people buy solely based on price, which means 85 percent of people take price into consideration but it’s not their only -- or even their most important -- consideration. The best thing you can do for your practice is identify those true “price shoppers” early on in the consult and quickly refer them to your competitors because they are nothing but trouble.

2. It’s almost never about the money! When people focus on the price, it’s rarely about the money—it is almost always about your failure to show them enough value. You need to emphasize how the price is reasonable compared to the value you are bringing to the situation. For example, we have a client who regularly gets $15,000 to $50,000 for an asset protection plan because he demonstrates how he is going to be able to bulletproof their estate and protect it from creditors and predators as well as save their family tens of thousands of dollars in estate taxes.

3. Be ready to challenge people when they bring up price as a major objection. When a prospect brings up price, especially early on in the conversation, directly ask them, “Is price the major factor in making your decision?” Most will quickly answer, “No, but it is something I’m going to consider.” You can then respond, “Certainly, but what are the other factors you are going to use in determining who to hire as your attorney?” Once they list the other factors, you can use them to show how you can meet or exceed those criteria.

If the prospect says, “Yes, price is the most important criteria,” then you have a decision to make—do you want to be the low cost provider by charging the lowest price? If not (and I don’t recommend it unless you are truly desperate for business), then respond with something like, “Then we are probably not the best fit for you. We pride ourselves on doing excellent quality work at a fair and reasonable price, but if you’re truly only interested in getting the lowest price then I would be glad to refer you to someone else. In fact, I have the names of the three law firms in town who are known for charging the lowest rates. Of course, they also have the least amount of experience and get more than their fair share of client complaints, but here are their names.”

More often than not, people use this objection as a negotiating tactic to see if they can get a better deal. Don’t play into their hands. I like my clients to be on the high side of where the market is priced. You can always negotiate down, but you can never go up.

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How to Overcome the 5 Biggest Objections Attorneys Hear

Your price is too high! I can’t afford that.”

“Why should I hire you? I think I can handle this by myself.”

Have you heard any of these objections lately?

How did you respond?

What are the most effective ways to overcome these objections?

How do top Rainmakers reply?

If you’re like many attorneys you hear these objections every day…yet you aren’t sure your responses are effective. We can help you change that!

Over the course of this pre-recorded 60-minute webinar you will discover:

  • The top 5 biggest objections attorneys hear and how to overcome them
  • An easy 2-step process to effectively turn a “No” into a “Yes”
  • How to answer the question, “Why should I hire you?”
  • The #1 reason you are not converting more prospects into paying clients
  • How to get past “price” and uncover the prospect’s true objection

Click on this link now to access the How to Overcome the 5 Biggest Objections Attorneys Hear webinar now.

 

How to Build a Lead Generation Machine Online with Content Marketing (Part 2 of 2)

If you struggle with creating quality content for your website or blog, I’ve pulled together 8 best practices for content marketing to guide you.  If you missed the first four in the series of eight, see yesterday’s blog post here.

These are the second 4 of 8 best practices in content marketing:

Best Practice 5: Use video to give visitors a sense of who you are. Video is one of the best ways to improve your website conversion rates. I highly recommend you record several videos for your website: an overview of each major practice area your firm offers, a few case studies of typical clients you want to attract, a video introduction for each attorney, and reasons why people should hire you versus a competitor. You can also add videos from seminars or presentations you make to add more content to your site.

Best Practice 6: Take a position on a topic and frequently update your blog. When you begin a blog, you need to make sure that it is a topic you feel passionate about. Make sure that you will still be energized to write about the topic in six months or a year. You also need to make sure that there is an audience for your blog.

In order to keep your website and blog at the forefront of Google's mind, you will need to post regularly. The most successful lead generation blogs post every day. If you aren't willing to post new content at least a few times per week then you should seriously consider hiring someone to do the writing for you. In a survey of over 7,000 small businesses, Hubspot.com found companies that blog 15 or more times per month generate five times as much traffic as companies that don't blog!

Best Practice 7: Add social media to your website to make it easier for people to share your content online. Most major websites people visit have fully integrated social media-whether its Facebook, LinkedIn or Twitter you want to make it easy for people to share your content with their friends and colleagues.

Best Practice 8: Keep your content consistent with your brand. If you're an estate planning attorney, write about estate planning and rarely about anything else. Professional blogs need to remain professional. The tone, content and focus should demonstrate the type of attorney you are. If your office is more relaxed and friendly, then try to convey that in the tone of your blogs. If your firm is more traditional, that too should be apparent in the tone of your piece.

Your content also needs to stay relevant. If there is a major change in what area of law you practice in, then you should be discussing it right away on your blog. If there is a big ruling in your practice area that is causing a lot of questions or anxiety for clients and prospects and you are the last person to mention in on their website or blog, then chances are the readers will have moved on to someone who is more on top of things.

Conclusion. Content marketing is one of the best ways to build targeted traffic to your website and become recognized as a thought leader. However, it is a long-term strategy so set your expectations appropriately. Depending on the level of competition in your practice area, how well-established your website/blog is, which key terms you are targeting, and how frequently you update your blog it may take several months to start seeing some significant results.

If you do not have the time to write 10-20 high quality, unique blog articles every month and would like some help, please give us a call at 888-588-5891 or sign up for a complimentary strategy session with one of our trained Rainmaker Law Marketing Consultants by filling out this form. We'd like to help you achieve your goals in creating a lifestyle law firm.

How to Build a Lead Generation Machine Online with Content Marketing (Part 1 of 2)

If you are looking to drive more high quality traffic to your law firm's website, one of the best ways to do so is via unique, high quality content on your blog.

It is estimated that 95% of law firms already have a website, but too few attorneys are consistently generating quality leads from their online presence because they lack great content.

Google has made it increasingly difficult to rank high without putting a lot of quality content on your website.  If you want to continue ranking well on Google, which drives more qualified traffic to your website so you can generate more online leads, you must put more and more content on your website.

Here are the first 4 of 8 best practices in content marketing:

Best Practice 1: Create content prospects will connect with and will want to read. If your website is the first to pop up in a Google search, but a potential client reads your home page and finds it littered with meaningless legal jargon, then chances are they are going to move on to website number two. People hire attorneys they feel a connection with. If the viewer doesn't connect with your website, then chances are they aren't going to call you.

By creating content that viewers find informative and relevant, easy to digest and in multiple formats (like audio or video as well as written) you are encouraging them to spend more time on your site. By filling each page with informative and easy-to-understand language, an attorney is boosting their visibility on the web and converting browsers into believers.

Best Practice 2: Know the critical keywords prospects use to search. While Google is making sure the context fits the keywords, websites still need to focus on certain keywords. Start by making a list of at least 20-30 terms you believe an interested prospect might use to search for your kind of services. Then do your research.

I recommend two sites: Google Keyword Tool and WordTracker.com. You can find the first one simply by searching on Google for it. The terms definitely emphasize Google's pay-per-click model, which is why I strongly recommend double checking your findings against the results from WordTracker.com. Use only one or two key terms per blog post and do not post duplicate content.

Best Practice 3: Make sure your blog is on the same domain/subdomain. I used to recommend having two different sites: your primary website and a separate blog site. Due to the recent changes in Google I now recommend keeping your blog on your website (use ABClaw.com/blog instead of blog.ABClaw.com). If you already have two separate sites don't combine them unless they are less than six months old.

By integrating your blog and your website in one place, you can increase your rankings by adding more content via your blog. Topics for your blog can include recent cases you have handled, commenting on current events or stories in the media, answering frequently asked questions, and discuss aspects of the law.

Best Practice 4: Create geo-targeted pages. You need to write several pages for each city you want to target. For example, if you are a business litigation attorney in the East Valley of Phoenix, you want to have several pages of content focusing on each of the following cities: Phoenix, Tempe, Chandler, Scottsdale, Mesa, Gilbert, etc.

Do not make the mistake of only targeting Phoenix because every single other attorney is doing that. Put as many pages of content up there for the secondary cities. Even though you will not receive nearly as many hits for those cities the competition to rank on the first page of Google will be significantly less.

Come back here tomorrow where I will share the last 4 of 8 best practices for content marketing.

3 Email Tactics Law Firms Can Use to Find Qualified Leads

Law firms and other service providers often struggle with effective ways to use email to find qualified leads.  Often, a call-to-action to schedule an appointment includes just a phone number to call or a reply email. 

However, there are more creative ways for law firms to entice prospects to take that step to schedule an appointment; here are three:

1.  Web forms and surveys.  Law firms that offer free appointments can repackage that offer in a more creative way by including surveys or web forms in their newsletters and making a free appointment the “prize” for subscribers who fill these out. 

2.  Free reports.  Free reports that are offered to prospects on your website, via social media or through your e-newsletters are a great way to discover qualified leads.  First, you have to have a good handle on topics of interest to your target market.  Then you generate a 3-4 page report with a snappy title that addresses any of your prospects’ problems.  In exchange for receiving the free report, you ask prospects to provide you with an email address and phone number, which you can then use to reach out to them personally to further develop your relationship.

3.  Webinars.  Hosting a free webinar on a topic of interest to your target market is another good way to gather qualified leads.  You can promote your event through your e-newsletter as well as on social media, which helps you build your email list of qualified leads.  At the conclusion of your webinar, offer something of value like a free consultation and make it extra enticing by limiting it to the first five people who respond. 

You may need to tinker with various tactics to discover what works best for your prospects, as not every tactic will convert at the same rate.  The important thing is to keep making your engagement with prospects interesting for them, and not serving up the same old thing in every communication they receive from you.

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FREE Webinar Nov. 5: How to Significantly Increase Your Law Firm’s Referrals in 90 Days

Attorneys love referrals, since they come pretty much pre-qualified and ready to do business with you.  So why is it that so many law firms have no process in place to generate referrals? 

Referrals do not have to be happenstance.  There are procedures and processes that have been proven to significantly increase law firm referrals in just 90 days.  And we will be sharing that information during a FREE webinar on Wednesday, Nov. 5 at 2 p.m. ET/11 a.m. PT.

Please join me and LawMarketing.com Editor-in-Chief Cindy Greenway for the How to Significantly Increase Your Law Firm’s Referrals in 90 Days webinar, where you will learn:

  • The top 3 reasons why you are not getting more referrals and how to fix them
  • The most cost effective way to stay connected with every single client every month
  • The 7 questions every client must know to send you a referral
  • and much, much more!

Simply register online here to learn more and to reserve your spot.  Everyone who registers will receive a free copy of the recording to watch at his or her convenience, so even if you can't attend the live version, be sure to register so you can get a copy of the recording.

Learn to Significantly Increase Your Referrals in 90 Days on Nov. 5

Today is Halloween and what could be scarier than trying to run a law firm with no referrals? 

Attorneys love referrals, since they come pretty much pre-qualified and ready to do business with you.  So why is it that so many law firms have no process in place to generate referrals? 

Referrals do not have to be happenstance.  There are procedures and processes that have been proven to significantly increase law firm referrals in just 90 days.  And we will be sharing that information during a FREE webinar on Wednesday, Nov. 5 at 2 p.m. ET/11 a.m. PT.

Please join me and LawMarketing.com Editor-in-Chief Cindy Greenway for the How to Significantly Increase Your Law Firm’s Referrals in 90 Days webinar, where you will learn:

  • The top 3 reasons why you are not getting more referrals and how to fix them
  • The most cost effective way to stay connected with every single client every month
  • The 7 questions every client must know to send you a referral
  • and much, much more!

Simply register online here to learn more and to reserve your spot.  Everyone who registers will receive a free copy of the recording to watch at his or her convenience, so even if you can't attend the live version, be sure to register so you can get a copy of the recording.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

Less Can Mean More When You Niche Your Practice

Very interesting read in yesterday’s Wall Street Journal online about a small financial services firm that discovered fewer clients could mean a much more profitable practice -- and a chance at living a real life outside work.

Two female financial advisors launched their own firm 12 years ago in a Kansas City suburb.  At that time, they admittedly took “anyone who breathed” as clients.  Within four years, they had 600 clients and $33 million in assets under management.

And they were working themselves to death, never taking a vacation and rarely spending time with family.

After one of the partners delivered her baby prematurely, which she blamed on work stress, the partners made a radical decision to niche their practice, paring down the 600-member client list to only their top 30 clients.

They met in person with each of their 30 ideal clients to explain their desire to truly focus their practice on meeting the needs of this top tier, who were all wealthy individuals going through life transitions like marriage, divorce, retirement and the sale of a business. 

All of the clients they wanted to keep embraced their new vision and stayed on, even though the firm raised their fees substantially.  Over the next two years, the partners met with the rest of their clients to explain their new direction.  Most agreed to leave because of the higher fees.  Some even referred new clients to the firm because they were a better fit.

Over the ensuing years, the partners carefully grew their business, taking on qualified referrals from their existing base.  Today, the firm has 110 clients and $150 million in assets under management.

The partners say they have found a comfortable work-life balance, and enjoy getting to spend more time with their clients.  Their advice to other advisors who want to create a dream niche practice:  “Realize you can’t be all things to all people.  Get super clear about whom you want to work with and then take a leap of faith.”

I have been telling attorneys for years that niches lead to riches.  Most lack the courage to take that leap of faith; perhaps this real-life example will inspire you to build that lifestyle law firm you’ve always dreamed of. 

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7 Strategies for a 7-Figure Law Firm

If you’re like many of the attorneys I speak with every week:

You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead.

You’ve tried all the traditional methods of marketing your law firm, but so far nothing seems to work very well.

You have goals, dreams and ambitions, but after all these years you’re still struggling to break or consistently break the million dollar mark…and every once in a while you wonder if it’s really worth it all.

I need to tell you from one business owner to another-the skills that helped you build a good 6-figure practice are not the same skills you will need to build a great 7-figure business.

So if you’re tired of beating your head against the wall and you’re ready to take a fresh look at how to break out of the negative cycle you’re stuck in then you really owe it to yourself to watch this webinar.

Discover:

  • What it really takes to build a 7-figure law firm -- no hype and no b.s.
  • Insider tips from managing partners running multi-million dollar firms
  • How to position yourself as a recognized expert and attract higher quality clients
  • 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
  • The 2 things every Million Dollar Law Firm has in place (you will never achieve 7-figure revenues without both of these)
  • 2 key metrics you must measure every month if you want to grow your law firm

Click on this link now to access the online webinar, 7 Strategies for a 7-Figure Law Firm.

How to Measure Your Email Marketing Performance

Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources.  Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. 

They have just issued their 2014 report, based on data gathered from 62,000 newsletter campaigns totaling 1.18 billion emails sent between Jan. 1, 2013 and Dec. 31, 2013.  Here are the results -- and what should be your new benchmarks -- for your law firm newsletter:

Open rate (what percentage of your recipients opened your email):  13.5%

Click rate (what percentage of your recipients clicked on a link in your email)::  1.6%

Click-to-open rate (of the recipients who opened your email, what percentage of them clicked on a link):  11.8%

Bounce rate (the percentage of emails that cannot be delivered):  2.4%

Every email service (Constant Contact, Mail Chimp, iContact, etc.) provides these statistics for each newsletter you send out.  If your newsletters are not delivering at rates that meet or exceed the benchmarks above, you have a problem.

Here’s what you should consider to improve your click, open and bounce rates:

Are your subject lines engaging to entice people to open your email?  Short subject lines -- 4 to 15 characters -- generate the highest open and click rates.

Are you sending emails on the right day and at the right time?  The highest open rates occur on Mondays and the highest click rates occur on Sundays.  Open rates peak during the early part of the day, between 8 a.m. and noon.

Is your email list updated regularly and cleaned of old, undeliverable email addresses?  Bounce rates are inescapable but can be improved if you send out emails on a regular basis.

Have you segmented your email list so you can tailor your content to your different audiences?  Targeted emails deliver 18 times more revenue than general blast emails.

Are your emails personalized? Personalizing the message content can boost open rates significantly.

Do you use a responsive design template so your emails are displayed properly for every screen size?  More than half of emails are now opened on mobile devices.

If your newsletters are performing at or above these benchmarks, you may still have some work to do: if you don’t know the source of your success, you can’t repeat it.

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FREE Webinar TOMORROW (Oct. 30): How Law Firms Can Use Dashboards to Save Time, Increase Productivity and Close More Cases

Do you have the critical numbers you need to run your law firm efficiently at your fingertips?  Dashboards have been used by businesses for years, but law firms have been slow to adapt them to running a more efficient, effective enterprise.

A dashboard provides you with insights into what is working -- and what is not -- in your marketing programs and other areas of your business.  Join me and law firm management expert Micki Love, COO of Hughes & Coleman Injury Lawyers for this free webinar on Thursday, Oct. 30 at 1 p.m. ET/10 a.m. PT where you will learn:

  • 5 key metrics every law firm must be tracking every month
  • How to save 100 minutes a day with dashboards
  • Key performance indicators for law firms
  • How a business dashboard can help you grow your law firm
  • 3 areas to audit each month to ensure staff compliance
  • 5 critical questions to ask yourself to create your own dashboard

Hughes & Coleman is a personal injury law firm with seven offices in Kentucky and Tennessee. Micki has demonstrated the knowledge it takes to lead a staff of more than 100 employees and to grow a firm across the country. She has consulted with countless law firms on law firm management, giving them direction and building their knowledge of legal management and marketing.

If the times for this webinar don’t work for you, register anyway to receive the recording of this webinar to watch at your convenience.

Register online now for the free one-hour webinar on How Law Firms Can Use Dashboards to Save Time, Increase Productivity and Close More Cases on Thursday, Oct. 30 at 1 p.m. ET/10 a.m. PT. 

Email Marketing Stats You Shouldn't Ignore

Some very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you:

The average open rate for welcome emails is 50%, making those types of emails highly effective.  Whenever someone signs up for anything and provides their email address, an automated welcome email is a no-brainer and a great chance to engage your prospects.

51% of email is now opened on a mobile device, so always use responsive design email templates to ensure your emails look great on any screen.

80% of people just scan emails, so be sure you have bold headlines for your main subject and engaging graphics.

Targeted emails deliver 18x more revenue than non-targeted emails, so be sure to segment your email marketing list and create personalized, targeted emails for each audience.

Nurtured leads make 47% larger purchases than leads that are not nurtured.  Having an automated series of emails triggered by time or events can pay off big for you.

The human finger is approximately 46 pixels square, so be sure your call-to-action buttons are large enough for mobile readers to tap.

58% of people check their email first thing in the morning, so send your emails early to increase your open rates.

The human brain processes images 60,000 times faster than text, so choose good images that tell your story.

People check their mobile phone up to 150 times a day.  Using email and social media together can reinforce your message in the places people visit most often.

iPhones cut off a subject line after 32 characters, so be sure the most important words are at the beginning of your subject line.

Using white space improves comprehension by 20%, so don’t crowd your content.

Eye tracking data shows that readers look at the same section of the screen where pictures of people are looking, which makes that area a perfect place to put your call-to-action.

The #1 reason people unsubscribe is because of too many emails.  Use automation to send emails at just the right time instead of blasting emails out with every little piece of news.

Adding video to your emails can increase click rates by 300%.

Email conversion rates are 40 times greater than that of Facebook and Twitter.  Use social media to encourage people to sign up for your emails, and then use those emails to convert your browsers into buyers.

Personalized emails improve click rates by 14% and conversions by 10%.

People share content they feel will entertain or benefit others.  94% of people consider how what they share will be of use to others before sharing.

Use these stats to improve your email marketing program and you should increase your open and click-through rates -- which in turn will increase your lead conversion rates.

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FREE REPORT:  How to Tap Into One of the Most Cost Effective Marketing Tools for Law Firms & 4 Steps to Get Started Today

In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

Here’s what you’ll discover when you read this report:

  • 10 reasons an e-newsletter is necessary to your legal marketing strategy
  • The cost benefits of an e-newsletter
  • How to incorporate your e-newsletter with your social networking
  • How an e-newsletter supports your marketing efforts
  • How to get started right away with your e-newsletter

Click on the following link to receive your free report on How to Tap Into One of the Most Cost Effective Marketing Tools for Law Firms & 4 Steps to Get Started Today.